That atmosphere will inevitably be formed by the blogger’s personality. The blogosphere may, in fact, be the least veiled of any forum in which a writer dares to express himself. Even the most careful and self-aware blogger will reveal more about himself than he wants to in a few unguarded sentences and publish them before he has the sense to hit Delete. The wise panic that can paralyze a writer—the fear that he will be exposed, undone, humiliated—is not available to a blogger. You can’t have blogger’s block. You have to express yourself now, while your emotions roil, while your temper flares, while your humor lasts. You can try to hide yourself from real scrutiny, and the exposure it demands, but it’s hard. And that’s what makes blogging as a form stand out: it is rich in personality.
No dejen de leerlo.